Our XPO Program is designed to capitalize on our very active past in the Celebrity based Hollywood nightlife, red carpet and charity events for over fifteen years. We believe that one of most effective marketing strategies ever created was the alignment of Celebrities to endorse products and services. Historically, these types of events have proven to be an extremely cost effective marketing and long lasting strategy. Most Consumers are typically attracted to use the products that their favorite Stars use.
This allows us unprecedented chances to align our brands with many A, B and C List Celebrity relationships and / or endorsements at a fraction of the normal cost requirements. XPO’s relationships include some of the industry’s biggest names and our brands may sometimes benefit by coat-tailing on these types of Events and Gifting Suites whenever possible.